Қазақстанның Креативті Индустриялар Альянсы
Creative Industries Alliance of Qazaqstan
АЛЬЯНС КРЕАТИВНЫХ ИНДУСТРИЙ КАЗАХСТАНА
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    Who are we?
    We, representatives of the creative industries – entrepreneurs, producers, researchers, educators, and investors – are active participants in the most promising and rapidly evolving sector in the world: the creative economy. We are the practitioners and experts who have represented Kazakhstan on local, regional, and international platforms focused on the development of creative industries since 2011. Over the past decade, Kazakhstan has accumulated unique expertise in cultural and creative industries. It is now time to make this knowledge accessible to all market participants and help Kazakhstan secure its rightful place in the global creative economy.

    To achieve this, we are bringing together professionals and visionaries to create the Alliance of Creative Industries of Kazakhstan (Creative Alliance).
    MISSION OF THE CREATIVE ALLIANCE
    Development of the creative industries according to the principles of the market economy
    GOALS OF THE CREATIVE ALLIANCE
    Supporting creative entrepreneurs in the creation and management of intangible assets (ideas, copyrights, brands, patents) to conduct successful entrepreneurial activities in Kazakhstan and beyond, by:
    Accumulating objective knowledge about the prospects and barriers to the development of creative industries in Kazakhstan and the Central Asian region;
    Providing quality navigation for practitioners and experts;
    Uniting key stakeholders (practitioners, educational institutions, investment funds, and other market participants) to eliminate systemic barriers to the development of creative industries.

    OBJECTIVES OF THE CREATIVE ALLIANCE
    • raising awareness of the unique features of the creative economy within the professional community through sector research and trend analysis

    • achieving the creation of an adequate legislative framework for defining, regulating, statistically accounting for, and analyzing creative industries by establishing a dialogue with the state

    • increasing the initiative and effectiveness of creative entrepreneurs by developing and promoting tools for development and support from the state and private investors

    • stimulating multilateral cross-disciplinary collaboration between creative entrepreneurs and enthusiasts from other sectors, serving as a platform for communication and experience exchange among representatives of the creative economy

    • promoting the development of education in the field of creative economy and enhancing entrepreneurial, investor, and legal literacy among market participants

    • accelerating the creation of an investment ecosystem by popularizing impact investing in creative industries
    Creator Voice
    Creative Industries in Kazakhstan
    1
    Film Animation, Video Animation, Photography, VR, AR
    2
    New digital media (including podcasts) and television (including video blogs)
    3
    Performing arts: theater, dance
    4
    Music, concert activities, festivals
    5
    Literature, publishing
    6
    Architecture, urbanism
    7
    All types of design
    8
    Fashion (clothing design)
    9
    Marketing and advertising
    10
    Crafts and applied arts
    11
    Art and antiques market
    12
    IT and software development
    13
    Multimedia (computer and video games, esports)
    Given the complex interdisciplinary nature of creative associations, we also advocate for the inclusion of new sectors in the category of creative industries:
    14
    Entertainment industry, cultural event organization
    15
    Curatorial activities (contemporary art)
    16
    Creation and management of creative clusters, exhibition spaces, and hubs
    17
    Research in the field of creative economy
    18
    Informal entrepreneurial education in the field of creative industries
    Creative Alliance Program

    What the Creative Alliance offers to several key sectors that make up and depend on our creative industries:

    The Board of the Creative Alliance
    Kazakhstani practitioners with many years of experience in engaging with creative industries
    • Dauren Tuleev
      Director and Founder
      LLP We Group Kazakhstan
      Creative Hub "Дом на Барибаева, 36"
      Marketer, consultant, independent director.
      Founder and co-founder of good.kz - a marketing, advertising, and design agency. Former Marketing Director at Resmi Group, Interfood/Medicus, and Bank TuranAlem. Finalist of the international Ernst & Young "Entrepreneur of the Year" competition in Kazakhstan.
    • Ayka Alemi
      Designer, Art Director, Startup Ecosystem Manager, Consultant on Strategy, Marketing, and Sales in the Luxury and Premium Segments
      Central Asia Creative Incubator, Born Nomad, DMUK Hub, Aika Alemi Design
      Teaches brand creation and product development. Participant in mentorship programs. Speaker and moderator. Author and contributor to Forbes, WWD, and Elle.
    • David Tuganov
      Founder and Director
      International Consulting Agency Neirostorm / TransforNATION Laboratory
      Expert in digital business transformation, change management, and innovation management. 14 years in the field of digital technologies and business transformation, and 5 years in innovation and creative management, including national-level transformation projects.
    • Gali Akhmetov
      Founder and Director
      Creative Agency ALA
      Founder of the creative agency ALA, professional manager, marketer, entrepreneur in the creative industries, founder of the creative hub ARTQRAFT, tracker and trainer; former director of the Aspandau Scientific and Educational Fund and the Almaty Higher School of Management.
    • Yerkanat Zaitov
      Founder and Director
      Urban Center in Kazakhstan / LLP "Bureau Prospekt" / Creative Hub NEsanatoriy
      8 years of practical experience in urbanism and strategic urban planning.
      10 years of teaching experience (Caspian Public University, KazGASA, Almaty Branch of the Academy of Public Administration under the President of the Republic of Kazakhstan).
    • Dana Shayakhmet
      Project Manager for Creative Economy at Narxoz University
      Researcher, trainer, and public figure in the fields of creative economy, urbanism, and youth. Author of the first mapping of creative industries in Kazakhstan. Participant in the "100 New Faces of Kazakhstan" project in the "Science" category.
    • Zhanar Zhakhanova
      Creative entrepreneur, mentor, film and event producer, founder of the “Bala Media” foundation, and founder of the film company “ARUZHAN PRODUCTION.”
      Expert and consultant in creative projects with 15 years of experience.
      Founder of the children's festival "MEGA FEST," ambassador of the European festival Fiestolinia Milenio, and winner of the charitable auction with "Forbes."
      Member of the Atameken NCE Council for Creative Industries and Innovation.
      Creator of the film project and YouTube channel "Bala Media" focused on social topics.
    • Ernar Kurmashev
      Film producer, founder/director of LLP “Astana Film Fund.”
      Producer of 17 films, including notable works such as "Return to A" directed by Egor Konchalovsky, "The Road to Mother," "Districts," "Businessmen," "A Dark-Dark Man," "Holidays Off-line," and more.
      Co-author of the concept for the state program on the development of the creative economy.
    For future members of the Creative Alliance
    If you wish to join the Creative Alliance, please carefully review its regulations and fill out the online application form. We will contact you within 5 business days.
    In our work, we, the Creative Alliance, will adhere to the principles of high professionalism, autonomy (independence), transparency, decentralization, and self-organization, striving for global integration, measurable social contributions to the development of communities, urban and regional clusters.

    The Creative Alliance is not a service organization. Everyone who is ready to join the Creative Alliance commits to follow the stated principles, contribute to the implementation of the mission, goals, and objectives of the Creative Alliance, either independently or as part of a team of like-minded individuals, and systematically make their own contribution to the development of creative industries.

    We welcome active professionals interested in developing the creative industries in Kazakhstan as members of the Creative Alliance of Kazakhstan. Participants in the Creative Alliance can be creative entrepreneurs engaged in professional activities in one or more creative sectors as individual entrepreneurs, LLPs, or representatives of previously established regional associations.
    Rates
    Rates are valid for 2024
    Individual Entrepreneur (IE)
    Annual rate
    5 000 KZT
    Access to all materials, events, and training
    Submit an application
    Medium Business (LLP)
    Annual rate
    50 000 KZT
    Access to all materials, events, and training
    Submit an application
    Large Business (LLP, JSC)
    Annual rate
    1 000 000+ KZT
    Access to all materials, events, and training

    Entry into the industry committee
    Submit an application
    Submit the registration application
    Register
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